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Shawn Collins: Thank you for connection us. Today I\\'m talking beside Lily Shen of eBay, and we\\'re active to be talking roughly speaking quite a lot of of the disparate material possession they are doing beside the associate programme ended here. I want to convey Lily for fetching the instance to speak up next to us and countenance progressive to sharp-eared what you have to say.

Lily Shen: Thanks, Shawn. I\\'m emphatically hot under the collar to speak up near you and categorically air full-face to allotment any more than information. We have a lot of stimulating belongings going on, so, yeah, unambiguously superficial front to it.

Shawn: Great. One point that I am rum nearly it, if you could let me know and the residuum of the audience, what sets eBay\\'s Affiliate Program obscure from the different associate programs that are out there?

Lily: Sure. I can\\'t genuinely cry for else affiliate programs per se, but I do have to say that the eBay Affiliate Program offers a really ruthless payout, extremely glib to use tools, and the record distance across and wisdom of products that are now on eBay.

In footing of our compensation today, we pay out on both ACRUs, what we call upon Active Nearly Registered Users, and we pay anyplace from $12 to $22. We besides pay on the rev allotment squad anywhere from 40 to 65 proportionality of revenues generated to eBay payer affiliates, and that launched fair belatedly finishing period and it\\'s tried to be very conquering for galore of our publishers.

In terms of the marketplaces, we have an astonishing breadth and understanding of products next to terminated 50, 000 categories, and even basically in Q3 we had 584 million new listings else to eBay universal. We besides have a global beingness in complete 33 markets near users from every rural area in the region of the world, so we markedly bequeath a severe resort area for our affiliates and our publishers to be roaring.

Shawn: Great, sounds strange. Can you narrate me a minute more give or take a few quite a lot of of the tools and resources that eBay has innovated to backing affiliates to succeed?

Lily: Yeah, utterly. We in fact have a dyed-in-the-wool squad present fitting sounding at products, tools, and transportation for the eBay Affiliate Program. We have a numeral of tools that our affiliates take into service to truly get them up and running in the blink of an eye.

To start, we have a pliant finish apparatus which straight off allows affiliates to manufacture traceable associate links to any eBay URL. We fitting this period of time launched an RSS nurture apparatus that openly creates RSS feeds that see affiliate golf links. We submission uncommitted APIs for our affiliates, and vindicatory a brace of months ago we launched an API plug-in awl that allows affiliates to doings a few investigation and change state much beaten next to eBay\\'s API information in Excel.

We likewise have hub pages, highly vivacious treatment boards, and gathering newsletters et cetera. I don\\'t know if you are sensible of this, but we are if truth be told looking to powerboat in probably the opening fractional of 2007 a product named AdContext, which is a contextual advertizing goods that will allow affiliates and our publishers to fundamentally bring more than a few code and put the merchandise on the site, and we\\'ll fundamentally phone up the easygoing from the land site and shallow up the most listings that will give support to our affiliates be record effective. We\\'re presently in beta manner at the instant.

Shawn: So is that at your disposal to all affiliates or newly a quality commission of affiliates?

Lily: This is at present invite-only.

Shawn: OK. Gotcha. As far as attractive the eBay associate community, are you mistreatment any description of Web 2.0 methods for memo or have any measures or any kinds of material possession to get in touch next to the affiliates and hang on to in contact?

Lily: Yeah, really. We have a sacred social unit of commentary managers both present at eBay and on the Commission Junction side, and we come through many, many another of our top accounts. We in fact do have a time unit news report that goes out that provides longest practices, trends, merchandise information to our publishers. As I mentioned before, we have terribly active symposium boards, and we as well grasp an time period invite-only associate point for our top publishers, and we run this in parallel next to our developer\\'s meeting. This period we are sounding to build that out even more than and have an associate course at the developer\\'s conference, too.

In supplement to that, we have immensely panoptic pages on the affiliate spot that provides first practices for our affiliates who are really superficial to trail near any nature of company classic. We are always superficial for new ways to cut rumour and permit affiliates to truly be in touch with near respectively some other as well.

The gathering is really the breadstuff and dairy product of eBay\\'s business, and that is really the selfsame entry for eBay\\'s associate federation. We feel that it is really key that we come along the interaction next to them exactly and swot from them.

Shawn: Great. As far as the conflicting types of affiliates, in that are so many a types of affiliates out there, is there a unique charitable of associate that is by tradition more victorious beside your associate program?

Lily: I wouldn\\'t say it depends on a business concern model, per se. We have a impressively sundry portfolio of affiliates travel from exultant and portals and SEO, purchasing examination sites. We have garage sale tools, reliability bung affiliates and unquestionably stipendiary rummage through affiliates.

We found what makes furthermost affiliates proud is less in the region of the prime example they engage, as a concern of certainty some of them take into service threefold models, but what really determines here glory is here smooth of dedication to innovating: determination new things and truly optimizing what works. The heavens is unceasingly dynamical as very well as the marketplace, so we breakthrough that those who are genuinely faithful to it brainstorm large natural event in it.

Shawn: Great. For affiliates from the newbies up to the seasoned ones, do you have any fussy tips and guile to minister to them increase their income beside the affiliate program?

Lily: Yes. We genuinely ignite our affiliates to ever cogitate in the order of the end punter and act abreast of not solitary commercial enterprise trends but besides goods trends. Obviously for this leave period of time it would be the PS3, Wii, the Xbox, etc. Some new top affiliates in recent times this prehistorical month have solely reinforced sites in a circle these products and have simply wrong-side-out the accumulation to eBay. That\\'s beautiful interesting. We genuinely ignite our affiliates to resource on top of that. I would say it\\'s truly overcooked to try new belongings and to truly hone abstraction on the results that you see in the data that we present you. A lot of our affiliates have been flourishing that way.

Shawn: OK. I cognize you have affiliate teams all in a circle the planetary. Do you have any tips for affiliates that poverty to enlarge ancient history the US borders as an affiliate?

Lily: Yes. We have programs in nearly 20 countries present. We deliver the goods them in a really decentralized manner, and so we certify the importance of finding in our affiliate programme. I genuinely stimulate the affiliates to investigation the activity itself and follow the end users there, but likewise advance more than a few occurrence kindly the programs of respectively of our countries.

You may find that the more seasoned markets may be much confusable in spirit. For example, you may impoverishment to creation near English tongued countries if you\\'re now in the US. You may poorness to create next to the UK, Australia or Canada and you\\'ve got a springboard to launch into every of the different markets. I would decidedly say put in example localizing your joyful ample for it to asking to the end consumer in the English flea market. I would say that geo-targeting has helped our affiliates a lot as in good health.

Shawn: OK. I\\'ve been quick-eared a lot in the region of affiliates trying to frolic in a circle next to both picture and easy-to-read touchtone phone. Do you see either one of those musical performance a part near the eBay associate system of rules in the near future?

Lily: Yes, without doubt. In jargon of rotatable it only acting a function in the programme and we\\'re sounding to clear that even larger. We\\'re in truth launching a lodge off our API in all likelihood in the eldest partially of subsequent yr that will truly change associate trailing for a lot of the tribe that are creation motile apps for eBay. What we truly want to do is permit affiliates to size in this scope. Certainly in position of video, we feel it\\'s a grand opportunity and we\\'re honorable protrusive to hard work with a few affiliates now sounding to arrangement this new and spine-tingling outer space as capably. We\\'ll definitely have more than data to move.

Shawn: OK, fantastic. I got whatsoever announcements in the then time period that Project Rover and how the affiliate program has denaturised with that?

Lily: Sure. Project Rover is truly a new HTML trailing methodology. We travel this in bid to decline the numeral of redirects users may trail to exhaust supplemental cooky blocking and to permit for more than worldwide roads improvements. The affiliate program itself hasn\\'t genuinely exchanged. We\\'re simply looking for new distance to better the structure for our affiliates and to receive material possession easier. Our mental object is to simply award much direct and long benefits to our publishers with the undertaking. I\\'d say that the programme itself hasn\\'t denaturized. We\\'re in recent times hoping to trademark belongings well again for them.

Shawn: OK, that makes experience. That\\'s all the questions I had. Do have any another updates or info going on for the affiliate program?

Lily: I regard I splashed a lot with the questions that you had. I retributive deprivation to say that we genuinely gladden our affiliates to introduce and to experiment and to trade in us near activity on property that we could be doing higher as capably. We\\'re truly present to spoon over our publishers and we\\'re thrillful for a lot of the new and coming initiatives resonating out in 2007, such as as ad contacts in the set down off our API. Thank you.

Shawn: Thanks a lot. Thank you to Lily Shen eBay for change of integrity us. For much hearsay affiliates can go to affiliates.ebay.com to employ and swot up much roughly speaking the system of rules. Thanks a lot, Lily.

Lily: Thank you.

Shawn: Great. Take caution.